Incredible Salon Success

Quotes I Love

You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you. Ruth Smeltzer

Mission Possible - An Incredible Career in 52 weeks (Week 30)

Mission 30 Exceed Expectations.

What would you expect for a $15 haircut? Probably just the haircut, no frills. How about a $25 haircut?Maybe the haircut and a shampoo, without a style. Now, what would you expect for a $40+ haircut? (Please adjust based on your area.) Most likely you want a friendly staff, a complimentary drink, a thorough consultation, a great shampoo, excellent technical skills and a style. If that is what nearly everyone expects, what are you going to do to exceed your clients’ expectations? This day and every day afterward, form the habit of offering one of these non-negotiables:

Head and shoulder massage

Scalp massage before shampooing

Makeup touch-up

Hand massage

Everyone wants value, whether they are rich or poor. What’s so great about Cracker Jack? The free prize inside. So take an extra few minutes to perform one of these extra services. Clients love special attention, and they really love getting something for nothing. Make this add-on non-negotiable for enhancing the experience of the salon visit.

Are you really providing a great product or is it just a good product? Because good is boring. Good is what anyone can do. If you’re doing a good job how fast can you improve?  Tony Robbins says that for good work you get poor pay.  For great work you get good pay. If you want great pay then you must do outstanding work.  

Quotes I Love

The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them. George Bernard Shaw

Quotes I Love

We can not choose the things that will happen to us. But we can choose the attitude we will take toward anything that happens. Success or failure depends on your attitude.  Alfred A. Montapert

Mission Possible - An Incredible Career in 52 weeks (Week 29)

Mission 29 Styling Lesson

Today and everyday from here on out, make sure that the client leaves with a styling lesson. As a salon owner, the two most common complaints I heard about styling are, first, that the client liked the haircut but wasn’t happy with the style. Second, if they did like the style they could not duplicate it at home. Finishing the haircut is not the finale; you still have more to do. Ultra successful stylists are great at styling hair. During the last 20% of the blow-dry, hand them the brush and dryer and coach them to perfection. Explain how the products were applied, how much was needed, which brush is needed for the desired results, how dry their hair should be before using a brush, and how to use the finishing products once their hair is dry. Teach, educate, and coach them so they can do it without you. That’s the goal. 

If they don’t look good, you don’t look good.

Mission Possible - An Incredible Career in 52 weeks (Week 28)

Mission 28 Keep Score for Success

 

In his groundbreaking book, The Game of Work, Charles Coonradt say that scorekeeping stimulates us to create more of the positive outcomes we’re keeping track of. It actually reinforces the behavior that created these outcomes in the first place. As a stylist there are 4 critical areas you need to keep track of. 

 1. Retention rate

    -Your retention rate gauges the quality of the experience you are providing for your clients. The

    -better the experience, the more likely your clients will return.

 2. Referrals

   -As previously mentioned, you must ask clients for referrals. No matter how good of a stylist you

   -are, you won’t keep everyone. A successful stylist keeps a steady stream of new clients coming

   -in through referrals.

 

3. Color and Texture Services

   -It’s a fact that not only can you make more money per hour in Color and Texturizing services,

   -but Color and Texture clients tend to be more loyal.

 

4. Retail

   -Selling retail to your clients is a triple win situation. Your clients get better results, the salon is

   -more profitable and you make more money and have a more loyal client.

Quotes I Like

I think we'd have a better society if all the rich people really knew and experienced how poor people live and all the poor people knew and understood how hard the rich people work. Dan Kennedy

More with Phillip and Mary Wilson

Fun times with our friends Phillip and Mary Wilson and their son Tyler in Park City during their visit. 

Main Street Park City

Phillip after a Sky Coaster ride.

Riding the tram.

Phillip and Mary Wilson Classes

We were fortunate to have the amazing Phillip and Mary Wilson in the school last week at the same time! Phillip is the Creative Director for FHI Heat and is one of the most published editorial stylists in the world and the inventor of Free Form Cutting, while Mary is a former Vice President of Education for Matrix and the Founder of the Destination Rejuvenation program. Phillip taught his Free Form cutting system to a group of Night students and Professionals, while Mary shared ideas on wellness and relaxation to both day and night school classes. It was a great week and we really appreciated the opportunity to have these two fantastic artists with us!

Mission Possible - An Incredible Career in 52 weeks (Week 27)

Mission 27 Use your time wisely

 

“Time is the most valuable thing a man can spend.” Diogenes

Successful stylists know that they must take control of their career.  One way to do that is by using your time wisely.  Today and every day hereafter,  follow this system for use of your time.

 1. Service your clients.

    -You’re first and foremost job is to serve your clients in such a manner that they want to return.

    -Service that is remarkable, will get remarked about.

 

2.  Help others with their clients. 

    -Successful salons are nearly always very team oriented. Every time you assist a teammate it

    -will come back to you ten fold.

 

3. Clean your station.

   -Clients love a clean station. They don’t want to walk through someone else’s hair. They don’t

   -want to have a hard time seeing in your mirror because it is covered in hair spray and they don’t

   -want to worry about whether your tools are sanitary.

 

4. Do general salon cleaning.

    -Even if your station is clean and the rest of the salon looks bad it reflects on you. And, once

    -again, anything you do to help the team will come back to you.

 

5. Market Yourself.

   -Here’s your chance. Call back your clients and see how that new color is working out. Send out

   -Birthday Cards, We've Missed You cards, or go to the mall and hand out VIP cards.

 

6. Study

   -Keep up on the latest trends, -both in fashion and business. Read Modern Salon, American Salon,

   -Salon Today and motivating books that help you to reach your goals. Attend advanced education.

 

7. Practice

    How do you get better? Practice, -Practice, -Practice

Mission Possible - An Incredible Career in 52 weeks (Week 26)

Mission 26 VIP Cards

Get some cards printed up that say VIP and go out and look for “influentials.” A VIP card is a card that is good for a complimentary service. An influential is anybody that has the potential to influence a group of people. Influentials can work at bookstores or coffee shops, they can be cheerleaders at the local high school or waitresses at a popular restaurant, or they can be sales associates at a trendy clothing store. 

Tell them that you would love to cut and color their hair for free; all they have to do is tell people about you. It is that simple. Influentials build business. Hand out a minimum of 12 cards per month. Get started now. Be consistent. Don’t be afraid to ask for business. VIP the people who see a lot of people. Always carry VIP cards with you.

Park Day 09

Just a few photos from our Park Day.  Check out many more on our Facebook Page. Good times!

News Release

The Professional Beauty Association (PBA) has announced that Larry Curtis, President of Taylor Andrews Academy has been elected to the Salon and Spa Leadership Council. The Professional Beauty Association has three Leadership Councils. Each council is made up of dedicated members who have taken an active role in the association. There is one for each membership group: Distributor, Manufacturer and Salon/Spa. The Leadership Councils handle issues germane to their membership. The Professional Beauty Association (PBA) is a non-profit trade association that represents the interests of the professional beauty industry from manufacturers and distributors to salons and spas. PBA offers business tools, education, advocacy, networking and more to improve individual businesses and the industry as a whole.